3D is an interesting experiment, both in film and in television. It was used in films during the ’50s, and again in the ’80s. It was a gimmick then, and it’s a gimmick now. Too often I’ve seen shots that gratuitously scream, “It’s a 3D film!” as in many 3D IMAX films. Due to this trend, I’ve actually tried to stay away from 3D films. I want 3D to add to my experience, not dictate it. I haven’t seen Avatar, and I have no plans to. I have, however, seen both Up and Toy Story 3 in 3D — and I loved them both. Pixar demonstrates the same care and good taste with its 3D rendering that it does with every other aspect of its films. The 3D was subtle, and I saw none of those annoying 3D! shots. In fact, after Toy Story 3, I overheard a young boy complaining to his mother: “The 3D wasn’t any good; nothing popped out at you!” She agreed.
And there’s the rub: the tasteless, corny shots are the ones that grab audiences, and 3D makes money. If people tire of it, it may again fade into obscurity, but I think it’ll stick around in film if 3D television catches on. Still there’s a cloud in that silver lining: if 3D becomes commonplace, it is possible that things will stop popping out as us simply because they can.
Note: The image dimness that people often mention regarding 3D is not always present, and is the fault of the theater. Many theaters simply do not purchase brighter projector lamps to compensate for the polarized glasses. I saw both the 2D and 3D versions of Up, and the 3D version was no less bright than the 2D one; however, Toy Story 3 (which I viewed in another state) was uncomfortably dim.